Articles to help you
navigate the music business.
Gallucci is a self-described "recovering dot.net
programmer turned photographer, filmmaker, and
online content creator” who shares his social
media thinking in this new series. “Gio” has
worked with TV’s Troubadour TX, Topo
Chico waters, 41 Entertainment, AMP management,
Hilton Hotels, be Music & Entertainment, and
NASCAR among others.
Giovanni Gallucci was a hit at the “I Made a
music seminar sponsored by
the Texas Music Chart.
4 Tips for
Getting Fans to Your Shows with Social Media
Promoting live music requires merging offline
and online marketing techniques. Here are some
tips for what you should be focusing on when
trying to get fans to your shows.
1. Sell Premium Tickets in Advance
Plenty of your fans will say they’re coming to
your show but those who have pre-purchased a
ticket definitely will. Look for ways to
encourage fans to buy tickets early if you need
to drive sales in a predictable manner. For
instance, offer the first 25 ticket buyers a
chance to go to the venue early on the day of
the show and meet the band for photos and
autographs during soundcheck. Another tip:
bundle tickets with free downloads of your
2. Don’t Wait For Your Audience to Find You
Don’t be afraid to find your audience by
searching hashtags of similar bands on Twitter
and Instagram. Start the relationship yourself.
You can also connect with fans in the comment
sections of online music blogs and magazines.
Reach out, but don’t spam and don’t beg.
3. Using Social Networking Correctly
Post your events and invite people via Facebook
no more than two weeks before the show date.
Repost new info about the event a week out,
three days out, and on the morning of your
event. Waiting till the day of the show is too
late for fans to plan.
Find fans on Twitter and ask them to retweet
your posts using a hashtag with the name of your
band. While most of your Facebook work should be
done well in advance, Twitter is best used just
a couple of days before the show and definitely
the night before and the day of.
Also – make sure the venues you are playing at
are promoting the show on their Twitter,
Facebook, Tumblr, and Instagram accounts.
4. Pay Attention to Bloggers!
A few weeks before a show invite a few writers
from music blogs devoted to local event listings
like CraveDFW (http://cravedfw.com), Gorilla vs.
Bear (http://www.gorillavsbear.net), Central
Track (http://centraltrack.com), or Music Fog
(http://musicfog.com) to your show. Send them a
brief, well-written description of the show, a
list of notable shows you’ve played in the past,
links to positive reviews, impressive
web/traffic numbers the band has on their own
site and on social media accounts, and a
web-ready professionally shot image of the band.
Only submit to blogs that list/review shows that
are similar to the genre of music your band
One Last Thing:
Slow and steady wins the race. It only works
when you stick to it, build your audience, and
cultivate your relationship with your fans. Look
at the fans who have followed Fort Worth’s Green
River Ordinance. The group’s members realized
how important the steady, organic growth of
their fan base was to building a career in music
and are reaping the rewards today.
In the following weeks, I’ll spend more time on
each of these topics and give you some detailed
tips on how be most effective in each of these