Articles to help you
navigate the music business.
Giovanni
Gallucci is a self-described "recovering dot.net
programmer turned photographer, filmmaker, and
online content creator” who shares his social
media thinking in this new series. “Gio” has
worked with TV’s Troubadour TX, Topo
Chico waters, 41 Entertainment, AMP management,
Hilton Hotels, be Music & Entertainment, and
NASCAR among others.
Giovanni Gallucci was a hit at the “I Made a
Record...Now What?”
music seminar sponsored by
the Texas Music Chart.
The 10
“Commandments”
By Giovanni
Gallucci
When evaluating
your social media consultant’s or manager’s
performance, it’s important to observe the
critical elements that define success or
failure. Develop a list of “Commandments” to
act as a clear directive about what to expect.
They may come
from defining challenges you personally have
when dealing with other vendors; some should
address the approach you’d like them to take
with online public relations. Others just make
sense from a "best practices" point of view.
Make the list specific to your situation.
Whatever’s on
your list, refer to it daily and make changes as
appropriate.
These examples
are a good starting point for you to develop
with your team. Adopting any of these can only
improve your relationship with your vendors and
make your online campaigns more successful.
1. Provide
intelligent and aggressive options for our
social media PR campaign on a quarterly basis.
2. Set
pre-defined goals and metrics by which the
social media PR campaign’s success or failure
can be easily measured.
3. Offer several
online and offline options with the best chance
of success. (We are entitled to use whatever PR
methods we feel are best for our campaign and
should never be pressured into using social
media PR channels that don’t make sense to us.)
4. Deliver
prompt responses to our questions.
5. Provide
status updates about the campaign on a bi-weekly
basis.
6. Keep us
informed of the status of the social media
landscape and changes in the primary social
media platforms as it relates to our campaign
strategy.
7. Give us
access to analytics and reports used to measure
the results of our social media campaign.
8. Return
telephone calls and emails on the same day.
9. Remain
transparent to us. Keeping us informed about
what they are doing and why they are taking one
approach over another is critical to our
learning.
10. Give us
access to knowledge and experience with a
training package to teach us their tactics and
strategies as we work together to create and
execute a successful social media campaign.
Have any to add?
I'd love to hear your “10 Commandments” for
Social Media client relations.
More:
4 Tips for
Getting Fans to Your Shows with Social Media
