PR
TOOLBOX — BASICS: TOOLS
By Dawn Gardin
AMP Entertainment
An outline of what every artist
needs for effective Public Relations
Bio
(Who You Are, Where You’re From,
Influences, Album Info, Personal Info)
One Page Max
It Can Have a Photo or Logo on
It.
One Sheet
(Note you may need to
make your one sheet to cater to specific
audiences so it may
not always be the same. A one
sheet you give to a Texas Radio Station may not
be the same when you are pitching yourself out
of state.)
Brief Bio
Talking Points
Photo
Media Lists
(I recommend an Excel spread sheet with the
following info. Name, Affiliation,
Mailing Address, Email Address,
and Phone. Add twitter and notes section)
Radio
TV
Print/Web
Show Advance PR
– How to Get the Word Out on Upcoming Shows
Advance Planning
Reach Out to Club, Ask Them The
Following
Where are they advertising
Do they have a radio/media
partner
Do they want Band/Artist Posters
Reach Out to Media at Least 1-2
Weeks in Advance to Schedule Visit/Article
Always Reconfirm and Touch Base
Week of Visit
Album/Single Advance PR
– How To Get The Word Out About New Tunes
Plan Ahead
Reach Out to Media at Least 1-2
Weeks in Advance
Always Confirm and Touch Base
Week of Visit
Make Sure You Have Your Travel
Time Planned Out
Physical Copies of CD/Single
Social Media
Be Conscious of Your Spelling
Be Courteous
You May Not Think of Yourself as
a Public Figure, but You Are
Be Mindful that Children May Read
what You Write
Don’t Disrespect Fellow Artists
or the Music Establishment
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ABOUT DAWN GARDIN
A seasoned communications
professional with over 20 years’ experience working
in Public Relations, Television, Radio and the Music
Industry, Dawn Gardin is head of promotions for AMP
(Artist Management Partners) in charge of radio
promotion for AMP Entertainment Artists.
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Before Gardin made the
move to the music industry in 2011, she
spent ten years as public relations
manager at Texas Motor Speedway and
Senior Coordinator of Communications for
NASCAR working at the company’s
headquarters in Daytona Beach Florida.
She was responsible for
pitching and coordinating storylines and
interviews with national and local
television/radio outlets including ESPN,
Fox News Channel, The Today Show,
Live with Regis and Kelly, The
Ellen DeGeneres Show, Jay Leno,
David Letterman, and other sports and
entertainment shows.
This article appeared
with the collateral materials in the
2014 “I’ve Made a Record...Now What?”
Seminar sponsored by the Texas Music
Chart and Best In Texas Magazine.
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More:
11 Secrets to
Social Media Success
How to
Hire Free Lance Musicians
What to Do About
Changes to the Facebook Algorithm
Articles to help you
navigate the music business.
The 10
“Commandments”
4 Tips for
Getting Fans to Your Shows with Social Media
