By Dawn Gardin

AMP Entertainment


An outline of what every artist needs for effective Public Relations


Bio (Who You Are, Where You’re From, Influences, Album Info, Personal Info)

One Page Max

It Can Have a Photo or Logo on It.


One Sheet (Note you may need to make your one sheet to cater to specific audiences so it may not always be the same. A one sheet you give to a Texas Radio Station may not be the same when you are pitching yourself out of state.)

Brief Bio

Talking Points



Media Lists (I recommend an Excel spread sheet with the following info.  Name, Affiliation,

Mailing Address, Email Address, and Phone. Add twitter and notes section)





Show Advance PR – How to Get the Word Out on Upcoming Shows

Advance Planning

Reach Out to Club, Ask Them The Following

Where are they advertising

Do they have a radio/media partner

Do they want Band/Artist Posters

Reach Out to Media at Least 1-2 Weeks in Advance to Schedule Visit/Article

Always Reconfirm and Touch Base Week of Visit


Album/Single Advance PR – How To Get The Word Out About New Tunes

Plan Ahead 

Reach Out to Media at Least 1-2 Weeks in Advance

Always Confirm and Touch Base Week of Visit

Make Sure You Have Your Travel Time Planned Out

Physical Copies of CD/Single


Social Media

Be Conscious of Your Spelling

Be Courteous

You May Not Think of Yourself as a Public Figure, but You Are

Be Mindful that Children May Read what You Write

Don’t Disrespect Fellow Artists or the Music Establishment 


A seasoned communications professional with over 20 years’ experience working in Public Relations, Television, Radio and the Music Industry, Dawn Gardin is head of promotions for AMP (Artist Management Partners) in charge of radio promotion for AMP Entertainment Artists.


Before Gardin made the move to the music industry in 2011, she spent ten years as public relations manager at Texas Motor Speedway and Senior Coordinator of Communications for NASCAR working at the company’s headquarters in Daytona Beach Florida.


She was responsible for pitching and coordinating storylines and interviews with national and local television/radio outlets including ESPN, Fox News Channel, The Today Show, Live with Regis and Kelly, The Ellen DeGeneres Show, Jay Leno, David Letterman, and other sports and entertainment shows.


This article appeared with the collateral materials in the 2014 “I’ve Made a Record...Now What?” Seminar sponsored by the Texas Music Chart and Best In Texas Magazine.



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